Posts by Bill Sterrett

How To Use Influencer Marketing To Grow Sales

In a previous post, we learned why people share content.  Now, we will look into leveraging that by utilizing Influencer Marketing to grow sales. Influencer Marketing is the process of having influential contacts share your content, talk about your brand, mention one of your products and share with their influencers. Influencers to target would be…

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Why Do People Share Content?

One of the core functions of the internet is content sharing. Why Do People Share Content? A person’s interest in sharing content is directly related to their relationships with their followers and friends, and how the content will connect with them. It ties the two together. A recent New York Times Customer Insight Group found…

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AMP – Google’s new plan to speed up your website

Google unveiled what may become the new internet. Their plan to speed up the mobile web is called Accelerated Mobile Pages, or AMP. When Google assembles an initiative this large, with major global partners it is worth keeping an eye on. AMP will attempt to do something significant: change the way that the web was…

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How To Create Content That Converts

Sometimes, we get a request from a client asking us to get them to the top of Google. They may have a heard of a scheme that can produce quick, favorable results. However, these attempts to trick the system can result in penalties that can render a site invisible for months in the form of…

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Wordcamp Asheville

A couple of weeks ago we were invited to present at Wordcamp Asheville, a 3-day gathering of WordPress aficionados. Our topic was ” Technical Support For Graphic Designers”. We shared how graphic designers and agencies could increase their revenue by taking on projects that may seem outside their core competencies if they utilized the help…

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How To Build A Keyword List

Good search engine rankings begin with a keyword list. So how does one build a keyword list. The simplest approach is to list the services a business offers in simple terms. If possible, break each service into categories. For example: Auto Repair is a broad term. Breaking down into Foreign Auto Repair and Domestic Auto…

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Increase The Speed of Your Website

How fast is your website? Have you ever wondered how to increase the speed of your website? Google has a tool called Page Speed Insights that measures the performance of a page for mobile devices and desktop devices. The PageSpeed Score ranges from 0 to 100 points. A score of 85 or above indicates that…

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SEO for Local Business

What differences, if any, are required when approaching SEO for Local Business? When we look a “local business” marketing, we are generally looking at a radius of less than 10 miles from the location. In most cases that radius is actually 3 miles or less. Optimizing for local search involves the following: Location-Based Keywords Review…

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Using LinkedIn For Marketing

In a recent training for a client, I was asked How Do I Use LinkedIn for Marketing? I began to answer with a question: “What do you hope to accomplish?” The answers can include the following: network with peers and fellow professionals share knowledge dialog with customers generate leads and more I placed these in…

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Responsive Website Design Trends

In 2014, many companies realized for the first time, the importance of responsive website design. Quite simply, Responsive Website Design detects the device that is requesting the page and re-sizes the output to fit the screen size. Essentially, Responsive Website Design does this by stacking columns on top of one another, so a 3 column…

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