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Strategic Marketing Plan for 2014

Strategic Marketing Plan for 2014

How Will 2014 Turn Out For You? You don’t need a crystal ball. Your comprehensive Annual Strategic Marketing Plan will put you on track for a prosperous 2014 We anticipate many changes in how we will market effectively in 2014. Changes to Google are always keeping us scrambling. Social Media strategies will need to be […]

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Posted in: Annual Planning, Competitive Analysis, Marketing Consulting, Marketing Research, Marketing Strategy

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Search Engine Optimization For Graphic Designers

Search Engine Optimization For Graphic Designers

Let’s face it. Most Graphic Designers are specialists in creating beautiful designs. They can create concepts from scratch. Many designers are adept at drawing and sketching. They see the world as either a series of blank canvases to be completed or as a surrounding of visual design elements. They utilize the left part of the […]

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Posted in: Search Engine Optimization, Uncategorized, Web Development, Website Design

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Mobile Website Design Options

Mobile Website Design Options

Mobile Website Design Options A Mobile Site vs. Responsive Design With the proliferation of mobile and tablet devices many companies are looking at the best method of reaching their customers that are using these mobile devices. Both a mobile site and responsive design will optimize your site to be more appropriate for smaller screens; both […]

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Posted in: Mobile Design, Search Engine Optimization, Website Design

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Google Changes For 2014 and Beyond

Google Changes For 2014 and Beyond

Google has made some big changes recently and they are all part of a longer term strategy that will significantly change SEO strategy. In fact, it appears from recent changes, that Google changes are attempting to move people away from tactical SEO behavior and toward a more strategic approach. All of these new changes play […]

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Posted in: Design Agency, Interactive Development, Marketing Consulting, Marketing Strategy, Message Development, Pay Per Click, Search Engine Optimization, Social Media, Website Design

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An Effective Strategic Marketing Plan

A strategic marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing GPS to guide you to your destination, treacherous roadblocks and time-consuming detours can keep you […]

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Posted in: Annual Planning, Competitive Analysis, Design Agency, Interactive Development, Marketing Consulting, Marketing Research, Marketing Strategy, Message Development, Online Marketing

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Simple Website Improvements Make A Big Difference

Testing certain aspects of your Internet Marketing mix like buttons, copy and the layout of your website and/or email is extremely important. There are numerous other tests you may never have thought of that could drastically improve conversion, click-throughs, revenue and lead generation. We recently ran some A/B testing on a few projects and have […]

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Posted in: Analytics, Design Agency, eCommerce, Interactive Development, Marketing Research, Marketing Strategy, Message Development, Mobile Design, Online Marketing, Search Engine Optimization, Social Media, Web Development, Website Design

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Market Research Questions

With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build?   Driving Engagement  Which offer […]

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Posted in: Annual Planning, Branding, Competitive Analysis, Design Agency, Marketing Consulting, Marketing Research, Marketing Strategy, Message Development, Mobile Design, Print Design, Social Media, Website Design

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5 Techniques To Improve SEO ROI

Making search engine optimization (SEO) work in a competitive keyword space can be a challenge, but as we all know by now, there’s big traffic to be had, which can be converted into prospects and customers. Unfortunately, SEO campaigns come up short because the appropriate return on investment (ROI) parameters aren’t in place. Here are […]

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Posted in: Analytics, Annual Planning, Customer Relationship Management, eMail Marketing, Interactive Development, Landing Pages, Marketing Research, Marketing Strategy, Online Marketing, Pay Per Click, Search Engine Optimization, Social Media, Web Development, Website Design

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Website Security Techniques

Hackers are constantly breaking into innocent websites and using them to infect visitors with malware, lure them to dodgy sites and infiltrate databases to grab sensitive customer information, and just make your life miserable. With a little preparation and a few simple steps, you can reduce the chance of your website being hacked Every day, […]

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Posted in: Analytics, Interactive Development, Web Development, Website Design

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5 Ways To Increase Online Store Sales

In today’s advanced e-commerce climate, with intense competition in nearly every product category, coupled with bots that scan the web to find consumers the best deals, you need to be more proactive to generate Online Store Sales. Besides the daily tasks of keeping your store running, you need to pay attention to advertising, promotions and […]

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Posted in: eCommerce, Interactive Development, Marketing Strategy, Online Marketing, Web Development, Website Design

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