Branding

Why Do People Share Content?

One of the core functions of the internet is content sharing. Why Do People Share Content? A person’s interest in sharing content is directly related to their relationships with their followers and friends, and how the content will connect with them. It ties the two together. A recent New York Times Customer Insight Group found…

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Graphic Design for Sales

How many businesses use outdated, bland or stock forms for their presentation and sales material? A lot of us. This is often a practice that is overlooked by many companies, and it may be costing them thousands in revenue. Think of some of the top brands. What comes to mind? Coca-Cola, McDonalds, Nike, Chevrolet, Holiday…

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The Importance of Professional Graphic Design

With such an emphasis placed on Web Development & Internet Marketing, some businesses neglect the importance of Professional Graphic Design. This can be a costly mistake. People learn and process information in one of 3 ways – Visual, Audio & Kinesthetic or by touch. If 1/3 of your target audience happens to be visual learners,…

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Hundreds of new domains are coming

Prior to November 7, 2013, there were 22 domain extensions that we had become familiar with, including .COM, .NET and .ORG. Soon, there will be more than 700 new extensions specific to your interest, industry, region or city.  GoDaddy is showing 903 domains in their list. Competition for some of the new domains is likely…

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Market Research Questions

With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build?   Driving Engagement  Which offer…

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