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Archive for Interactive Development

Simple Website Improvements Make A Big Difference

Testing certain aspects of your Internet Marketing mix like buttons, copy and the layout of your website and/or email is extremely important. There are numerous other tests you may never have thought of that could drastically improve conversion, click-throughs, revenue and lead generation. We recently ran some A/B testing on a few projects and have […]

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Posted in: Analytics, Design Agency, eCommerce, Interactive Development, Marketing Research, Marketing Strategy, Message Development, Mobile Design, Online Marketing, Search Engine Optimization, Social Media, Web Development, Website Design

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5 Techniques To Improve SEO ROI

Making search engine optimization (SEO) work in a competitive keyword space can be a challenge, but as we all know by now, there’s big traffic to be had, which can be converted into prospects and customers. Unfortunately, SEO campaigns come up short because the appropriate return on investment (ROI) parameters aren’t in place. Here are […]

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Posted in: Analytics, Annual Planning, Customer Relationship Management, eMail Marketing, Interactive Development, Landing Pages, Marketing Research, Marketing Strategy, Online Marketing, Pay Per Click, Search Engine Optimization, Social Media, Web Development, Website Design

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Website Security Techniques

Hackers are constantly breaking into innocent websites and using them to infect visitors with malware, lure them to dodgy sites and infiltrate databases to grab sensitive customer information, and just make your life miserable. With a little preparation and a few simple steps, you can reduce the chance of your website being hacked Every day, […]

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Posted in: Analytics, Interactive Development, Web Development, Website Design

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5 Ways To Increase Online Store Sales

In today’s advanced e-commerce climate, with intense competition in nearly every product category, coupled with bots that scan the web to find consumers the best deals, you need to be more proactive to generate Online Store Sales. Besides the daily tasks of keeping your store running, you need to pay attention to advertising, promotions and […]

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Posted in: eCommerce, Interactive Development, Marketing Strategy, Online Marketing, Web Development, Website Design

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Key Performance Indicators Measure Health of Business

Google Analytics is an incredible tool that present useful site activity data. However, one of challenges is that it’s a visit based analytics tool, instead of a person or customer based tool. If your customer’s are on a subscription or membership basis, you may wish to track four key performance indicators, or KPI’s to measure […]

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Posted in: Analytics, Annual Planning, eCommerce, Marketing Consulting, Marketing Research, Marketing Strategy, Online Marketing, Web Development

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Key Elements of a Content Marketing Strategy

The best content marketing strategies merge all things search, social, PR, paid media etc into a unified initiative. By establishing a Content Marketing Strategy, you can insure that your website will be search engine friendly, user friendly and engaging to the social media crowd. Let’s examine the key elements of a Content Marketing Strategy. These […]

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Posted in: Marketing Consulting, Marketing Research, Message Development, Search Engine Optimization, Social Media, Web Development

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Effective Website Design

An effective website design will determine how long will a user stay on the site before leaving. Unless you can prove, quickly, that your site is trustworthy and relevant to their needs, we’re talking seconds. Maybe. When a customer lands on your site for the first time, they’re coming to you with questions. Questions that […]

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Posted in: Message Development, Web Development, Website Design

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