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Archive for Marketing Strategy

Web Design or Web Development

Web Design or Web Development

Since we started our agency in 1999, we often get asked if there is a difference between web design or web development. For most people, they probably mean the same thing – the designing and building of a website. To us in the industry, they are two different processes that produce a quality website.   […]

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Posted in: Message Development, Search Engine Optimization, Web Development, Website Design

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Web Design for SEO

Web Design for SEO

Stream of New Leads I recent heard some one say that no-one needs a website. What a business needs is a lead source that delivers a stream of new prospects. One of the best sources for acquiring new customers is through Search Engine Optimization. You know, Google, Yahoo, Bing, AOL, Ask etc. At the point […]

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Posted in: Marketing Strategy, Search Engine Optimization, Social Media, Uncategorized, Web Development, Website Design

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Hundreds of new domains are coming

Hundreds of new domains are coming

Prior to November 7, 2013, there were 22 domain extensions that we had become familiar with, including .COM, .NET and .ORG. Soon, there will be more than 700 new extensions specific to your interest, industry, region or city.  GoDaddy is showing 903 domains in their list. Competition for some of the new domains is likely […]

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Posted in: Branding, Design Agency, Marketing Strategy, Web Development, Website Design

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New Marketing Strategies

New Marketing Strategies

How are we going to add new customers this year? What internet marketing strategies will be most fruitful in 2014? All indications lead to developing a more personalized approach to marketing and sales. How you connect with your prospects can ultimately have an impact on meeting your sales goals. It is vitally important to better […]

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Posted in: Analytics, Marketing Research, Marketing Strategy, Message Development

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Strategic Marketing Plan for 2014

Strategic Marketing Plan for 2014

How Will 2014 Turn Out For You? You don’t need a crystal ball. Your comprehensive Annual Strategic Marketing Plan will put you on track for a prosperous 2014 We anticipate many changes in how we will market effectively in 2014. Changes to Google are always keeping us scrambling. Social Media strategies will need to be […]

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Posted in: Annual Planning, Competitive Analysis, Marketing Consulting, Marketing Research, Marketing Strategy

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Google Changes For 2014 and Beyond

Google Changes For 2014 and Beyond

Google has made some big changes recently and they are all part of a longer term strategy that will significantly change SEO strategy. In fact, it appears from recent changes, that Google changes are attempting to move people away from tactical SEO behavior and toward a more strategic approach. All of these new changes play […]

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Posted in: Design Agency, Interactive Development, Marketing Consulting, Marketing Strategy, Message Development, Pay Per Click, Search Engine Optimization, Social Media, Website Design

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An Effective Strategic Marketing Plan

A strategic marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing GPS to guide you to your destination, treacherous roadblocks and time-consuming detours can keep you […]

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Posted in: Annual Planning, Competitive Analysis, Design Agency, Interactive Development, Marketing Consulting, Marketing Research, Marketing Strategy, Message Development, Online Marketing

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Simple Website Improvements Make A Big Difference

Testing certain aspects of your Internet Marketing mix like buttons, copy and the layout of your website and/or email is extremely important. There are numerous other tests you may never have thought of that could drastically improve conversion, click-throughs, revenue and lead generation. We recently ran some A/B testing on a few projects and have […]

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Posted in: Analytics, Design Agency, eCommerce, Interactive Development, Marketing Research, Marketing Strategy, Message Development, Mobile Design, Online Marketing, Search Engine Optimization, Social Media, Web Development, Website Design

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Market Research Questions

With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build?   Driving Engagement  Which offer […]

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Posted in: Annual Planning, Branding, Competitive Analysis, Design Agency, Marketing Consulting, Marketing Research, Marketing Strategy, Message Development, Mobile Design, Print Design, Social Media, Website Design

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5 Techniques To Improve SEO ROI

Making search engine optimization (SEO) work in a competitive keyword space can be a challenge, but as we all know by now, there’s big traffic to be had, which can be converted into prospects and customers. Unfortunately, SEO campaigns come up short because the appropriate return on investment (ROI) parameters aren’t in place. Here are […]

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Posted in: Analytics, Annual Planning, Customer Relationship Management, eMail Marketing, Interactive Development, Landing Pages, Marketing Research, Marketing Strategy, Online Marketing, Pay Per Click, Search Engine Optimization, Social Media, Web Development, Website Design

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