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Archive for Marketing Strategy

5 Ways To Increase Online Store Sales

In today’s advanced e-commerce climate, with intense competition in nearly every product category, coupled with bots that scan the web to find consumers the best deals, you need to be more proactive to generate Online Store Sales. Besides the daily tasks of keeping your store running, you need to pay attention to advertising, promotions and […]

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Posted in: eCommerce, Interactive Development, Marketing Strategy, Online Marketing, Web Development, Website Design

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Key Performance Indicators Measure Health of Business

Google Analytics is an incredible tool that present useful site activity data. However, one of challenges is that it’s a visit based analytics tool, instead of a person or customer based tool. If your customer’s are on a subscription or membership basis, you may wish to track four key performance indicators, or KPI’s to measure […]

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Posted in: Analytics, Annual Planning, eCommerce, Marketing Consulting, Marketing Research, Marketing Strategy, Online Marketing, Web Development

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Key Elements of a Content Marketing Strategy

The best content marketing strategies merge all things search, social, PR, paid media etc into a unified initiative. By establishing a Content Marketing Strategy, you can insure that your website will be search engine friendly, user friendly and engaging to the social media crowd. Let’s examine the key elements of a Content Marketing Strategy. These […]

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Posted in: Marketing Consulting, Marketing Research, Message Development, Search Engine Optimization, Social Media, Web Development

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Who Is Your Best Client?

Segmenting your market into specific niches where you have excelled previously can have a positive effect on your business. A market segment is a group of companies or organizations with one or more characteristics in common that cause them to have similar product and/or service needs. Average dollar sale company size industry trust in your […]

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Posted in: Annual Planning, Marketing Consulting, Marketing Research, Marketing Strategy

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Effective Website Design

An effective website design will determine how long will a user stay on the site before leaving. Unless you can prove, quickly, that your site is trustworthy and relevant to their needs, we’re talking seconds. Maybe. When a customer lands on your site for the first time, they’re coming to you with questions. Questions that […]

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Posted in: Message Development, Web Development, Website Design

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