Online Marketing

Internet Marketing Is A Team Effort

When it comes to delivering successful Internet Marketing, a skilled internet marketing team will produce the best results. First, a Business Analyst who is expert at gathering requirements, prioritizing tasks and focusing on connecting with the target audience. They are like an architect. They determine the platforms that the systems will run on. These systems…

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Search Engine Optimization For Graphic Designers

Let’s face it. Most Graphic Designers are specialists in creating beautiful designs. They can create concepts from scratch. Many designers are adept at drawing and sketching. They see the world as either a series of blank canvases to be completed or as a surrounding of visual design elements. They utilize the left part of the…

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Mobile Website Design Options

Mobile Website Design Options A Mobile Site vs. Responsive Design With the proliferation of mobile and tablet devices many companies are looking at the best method of reaching their customers that are using these mobile devices. Both a mobile site and responsive design will optimize your site to be more appropriate for smaller screens; both…

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Google Changes For 2014 and Beyond

Google has made some big changes recently and they are all part of a longer term strategy that will significantly change SEO strategy. In fact, it appears from recent changes, that Google changes are attempting to move people away from tactical SEO behavior and toward a more strategic approach. All of these new changes play…

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An Effective Strategic Marketing Plan

A strategic marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing GPS to guide you to your destination, treacherous roadblocks and time-consuming detours can keep you…

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Simple Website Improvements Make A Big Difference

Testing certain aspects of your Internet Marketing mix like buttons, copy and the layout of your website and/or email is extremely important. There are numerous other tests you may never have thought of that could drastically improve conversion, click-throughs, revenue and lead generation. We recently ran some A/B testing on a few projects and have…

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Market Research Questions

With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build?   Driving Engagement  Which offer…

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5 Techniques To Improve SEO ROI

Making search engine optimization (SEO) work in a competitive keyword space can be a challenge, but as we all know by now, there’s big traffic to be had, which can be converted into prospects and customers. Unfortunately, SEO campaigns come up short because the appropriate return on investment (ROI) parameters aren’t in place. Here are…

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Website Security Techniques

Hackers are constantly breaking into innocent websites and using them to infect visitors with malware, lure them to dodgy sites and infiltrate databases to grab sensitive customer information, and just make your life miserable. With a little preparation and a few simple steps, you can reduce the chance of your website being hacked Every day,…

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5 Ways To Increase Online Store Sales

In today’s advanced e-commerce climate, with intense competition in nearly every product category, coupled with bots that scan the web to find consumers the best deals, you need to be more proactive to generate Online Store Sales. Besides the daily tasks of keeping your store running, you need to pay attention to advertising, promotions and…

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