Pay Per Click

Google Changes For 2014 and Beyond

Google has made some big changes recently and they are all part of a longer term strategy that will significantly change SEO strategy. In fact, it appears from recent changes, that Google changes are attempting to move people away from tactical SEO behavior and toward a more strategic approach. All of these new changes play…

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5 Techniques To Improve SEO ROI

Making search engine optimization (SEO) work in a competitive keyword space can be a challenge, but as we all know by now, there‚Äôs big traffic to be had, which can be converted into prospects and customers. Unfortunately, SEO campaigns come up short because the appropriate return on investment (ROI) parameters aren’t in place. Here are…

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