Social Media

How To Use Influencer Marketing To Grow Sales

In a previous post, we learned why people share content.  Now, we will look into leveraging that by utilizing Influencer Marketing to grow sales. Influencer Marketing is the process of having influential contacts share your content, talk about your brand, mention one of your products and share with their influencers. Influencers to target would be…

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Why Do People Share Content?

One of the core functions of the internet is content sharing. Why Do People Share Content? A person’s interest in sharing content is directly related to their relationships with their followers and friends, and how the content will connect with them. It ties the two together. A recent New York Times Customer Insight Group found…

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How To Create Content That Converts

Sometimes, we get a request from a client asking us to get them to the top of Google. They may have a heard of a scheme that can produce quick, favorable results. However, these attempts to trick the system can result in penalties that can render a site invisible for months in the form of…

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SEO for Local Business

What differences, if any, are required when approaching SEO for Local Business? When we look a “local business” marketing, we are generally looking at a radius of less than 10 miles from the location. In most cases that radius is actually 3 miles or less. Optimizing for local search involves the following: Location-Based Keywords Review…

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Using LinkedIn For Marketing

In a recent training for a client, I was asked How Do I Use LinkedIn for Marketing? I began to answer with a question: “What do you hope to accomplish?” The answers can include the following: network with peers and fellow professionals share knowledge dialog with customers generate leads and more I placed these in…

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Google My Business

Recently, Google rolled out Google My Business. Google My Business puts your business info into their Search, Maps and Google+ so that customers can find you, no matter what device they’re using. You can give customers the right information at the right time, including driving directions to your business in Maps, your hours of operations…

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What is Website Support and Maintenance?

Many web developers setup their clients with some sort of monthly support and maintenance program. Occasionally, some clients will adamantly demand that they don’t need this. This decision to opt out of a monthly website support and maintenance plan can be costly. First, let’s see what might be included in a typical support and maintenance…

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Where Did My Joomla Developer Go?

Every so often, we get calls from folks who need Joomla support. It seems that they used a Joomla Developer a few months ago and now they can’t find them. They ask us “Where Did My Joomla Developer Go?” For that matter, where do web developers go when they disappear? Is there some remote island…

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Social Media Strategies for Summer

While my son is playing in one of many golf tournaments this summer, we feel that he should play without his coach looking over his shoulder, so off I go to Chik-Fil-A, to enjoy their breakfast and free Wi-Fi. Each week, I write Blog posts for the i360 Group website, and also for several of…

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Web Design for SEO

Stream of New Leads I recent heard some one say that no-one needs a website. What a business needs is a lead source that delivers a stream of new prospects. One of the best sources for acquiring new customers is through Search Engine Optimization. You know, Google, Yahoo, Bing, AOL, Ask etc. At the point…

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