SOCIAL MEDIA

Increase engagement with your audience

Social media involves the interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

Social Media emerged as a group of Internet-based applications that allow the creation and exchange of user-generated content. Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. There are many effects that stem from internet usage. Internet users continue to spend more time with social media sites than any other type of site.

For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income

Additional Insight

Influencer Marketing

How To Use Influencer Marketing To Grow Sales

In a previous post, we learned why people share content.  Now, we will look into leveraging that by utilizing Influencer Marketing to grow sales. Influencer Marketing is the process of having influential contacts share your content, talk about your brand, ...
Customer Relationship Management

Why Do People Share Content?

One of the core functions of the internet is content sharing. Why Do People Share Content? A person's interest in sharing content is directly related to their relationships with their followers and friends, and how the content will connect with ...
content that converts

How To Create Content That Converts

Sometimes, we get a request from a client asking us to get them to the top of Google. They may have a heard of a scheme that can produce quick, favorable results. However, these attempts to trick the system can ...
SEO for local business

SEO for Local Business

What differences, if any, are required when approaching SEO for Local Business? When we look a "local business" marketing, we are generally looking at a radius of less than 10 miles from the location. In most cases that radius is ...

Using LinkedIn For Marketing

In a recent training for a client, I was asked How Do I Use LinkedIn for Marketing? I began to answer with a question: "What do you hope to accomplish?" The answers can include the following: network with peers and ...

Google My Business

Recently, Google rolled out Google My Business. Google My Business puts your business info into their Search, Maps and Google+ so that customers can find you, no matter what device they're using. You can give customers the right information at ...
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