STRATEGIC MARKETING PLANNING

Vinings Historic Preservation Society

VHPSThe mission of the Vinings Historic Preservation Society is to preserve the historic spirit and structures of Vinings, educate the public about local history, engage in community preservation activities, and forge long-lasting relationships with the local residents and stakeholders toward its endeavors.

Using volunteers for critical marketing roles was not working. The Board reached out to i360 Group as experts in Marketing Strategy and execution.

i360 Group's Strategic Marketing Planning team took the Board through a creative brainstorming session that resulted in the development of an Annual Strategic Marketing Plan. This comprehensive plan identifies Key Messaging, Target Markets, a Competitive Analysis, Quarterly Tactics, and a Marketing Budget. The Strategic Marketing Plan is the roadmap for their success.

Benefits:

  • Increase in operating capital through booking of their historic properties
  • Helped client win Vinings Business Association Business of the Year Award in 2012
  • Increase in donations
  • Increase in donations from Special Events like Annual Gala, Golf Outing, Vegas In Vinings and Ice Cream Social

 

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