3 Main SEO Strategies and Web Design Practices To Implement
To Boost Your Web Presence, search engine optimization (SEO) is increasingly becoming an important marketing strategy for online businesses. That’s because the majority of consumers prefer to buy products and services online than in a brick-and-motor store. Statistics tell the story. According to a recent survey by Fleishman-Hillard, a global PR and digital marketing agency, 89% of online consumers use search engines (Google, Yahoo, and Bing) to search and buy products and services online. So, if you’re looking to dominate search engines and generate more leads and conversions, it’s a good idea to develop a set of powerful SEO strategies.
One of the most effective seo strategies to include in your SEO campaigns is web design. Here are 3 main web design and development practices to implement to improve your web presence:
Mobile-friendly Web Design
A recent Google survey says that over 60% of online searchers search the internet using their mobile devices. This means that there are way more mobile searchers than desktop searchers today. It’s no wonder that Google introduced the mobile-first indexing algorithm, which gives preference to mobile-friendly websites when ranking websites. This means that if your website is not mobile-friendly, you’re missing out on a ton of traffic and potential sales every day. Your search engine rankings will also suffer, since mobile-first is a Google ranking factor. A mobile-friendly website means your site content (text, images, links, and videos) is clearly visible on mobile devices, such as Smartphones, Tablets, and iPads. This reduces the need for resizing, zooming and pinching in order to view the website content as it happens with mobile-unfriendly websites.
Fast Loading Pages
40% of your website visitors don’t wait for more than 2 seconds for your website content to pop up, according to Google. This means that half of your website visitors abandon your website and head to the competition without viewing your products or services. That means you’re losing many potential customers to your competitors. You’re also losing many referrals. Visitors won’t spread the word about your products or services if they had a bad experience on your site. This underscores the importance of developing a fast loading website. Luckily, there are steps you can take to increase the speed of your website, such as using content delivery networks, choosing a good web hosting provider, using tools like ImageOptin, EWWW Image Optimizer, and TinyPNG to optimize your website images for speed, using website caching and minimizing the number of plugins.
Simple and Intuitive Web Design
Most web designers today swear by the ‘less is more” mantra. They know that complex layouts slow down websites. That’s why most websites today have simple and intuitive designs. Google favors websites with simple and intuitive designs and because website speed is a Google ranking factor, those websites rank high in search engines. Plus, simple and intuitive websites can be optimized for mobile and updated easily. And because they offer no distractions to visitors, they generate more leads and conversions than websites with complex designs.
Competition for online customers is stiffer than ever today. And it’s expected to increase moving forward because of the explosion of business websites. In fact, there are over 1 billion websites on the web competing for the same customers. To compete in this cutthroat online business environment, your website must appear on top of search engine rankings. These web design and development practices, combined with other effective seo strategies will help you navigate to the top of search engine rankings.