Web Analytics is the collection, analysis and communication of Key Performance Indicators regarding the website. We analyze meaningful patterns and provide valuable insight into a site’s visitor behavior.
Web analytics allow us to collect information about a visitor’s interactions on a website. Those interactions provide us with the information to track the referrer, search keywords, IP address, and activities of the visitor. With this information, we can improve the marketing campaigns, modify the creative content, and adjust information architecture for better performance and results.
These tools, along with our expertise help to determine both strategic marketing decisions (such as how much overall to spend on marketing and how to allocate budgets across a portfolio of brands and the marketing mix) and tactical campaigns in terms of targeting the best potential customer with the optimal message at the ideal time.