CASE STUDIES

A Few Examples Of How We Help Our Clients

Marketing Strategy

VHPS_THVinings Historic Preservation Society - i360 Group’s Strategic Marketing Planning team took the Board through a creative brainstorming session that resulted in the development of an Annual Strategic Marketing Plan that includes Key Messaging, Target Markets, a Competitive Analysis, Quarterly Tactics, and a Marketing Budget.

IAG_THIAG Forensics - IAG Forensics is a CPA firm that created an entire business model based on this niche. As a result, they needed a new identity, website, Social Media presence, and accompanying print collateral. i360 Group began the process with a comprehensive analysis of the Target Markets, a Competitive Analysis in alignment with a set of new client acquisition goals. We developed a comprehensive Strategic Marketing Plan.

 

Website Development

GRDR_THGrout Doctor Franchise - i360 Group created a website designed to attract people looking to purchase a franchise. We implemented several strategies designed to move a candidate closer to purchasing a franchise. One strategy was to change a long 40 question form into a much shorter from asking simple questions. Conversion increased.

KSUHousing_THKennesaw State University Housing - KSU Housing is on campus housing for Kennesaw State University marketing the website to both parents and students.

 

 

 EconomyTent_THEconomy Tent - Client is one of the largest frame tent manufacturers in the United States. i360 Group developed a premium website that allowed their products to be displayed and experienced. This increased their exposure to the world, which resulted in an increase in sales and revenue. We also managed an effective Pay Per Click campaign that brought immediate business.

Search Engine Optimization

Cornerstone_THCornerstone Cookie Company - Their previous SEO company was not getting results. i360 Group worked on modifying page content and keywords on site, optimized the page layout and made the design more visually appealing. Numerous optimization techniques decreased the exit rates.

 

SE Laser_THSoutheast Laser Etching - Southeast Laser Etching offers precision laser marking & engraving solutions for developing a corporate or personal identity on manufactured parts or promotional items. i360 Group built a visually stunning website that showcases the client’s offerings and optimized the pages for specific keywords. This effort resulted in the client attracting customers from across the US. Manufacturing companies are shipping cases and pallets of their parts to be engraved or laser etched.

Software Development

FIS_THFIS Data - i360 Group’s Custom Software Development team developed a system where customers can enter search criteria based on their location, budget and other specific criteria. A count and price is provided, and customers can pay from their pre-funded account. This solution allowed the client to add additional sales staff while reducing overhead.

KMMI_THAssetsControlSystems - i360 Group created a system that exceeded expectations. Orders are routed directly to the warehouse and to accounting for billing. This decreases the time on the phone determining if a product is in stock and in processing the order.

Branding

IAG_THInvestigative Accounting Group (IAG) - i360 Group began the process with a comprehensive analysis of the Target Markets, a Competitive Analysis in alignment with a set of new client acquisition goals. We created a new logo and brand that connects with their target audience. This brand was extended to business cards and other print collateral as well as a new website that was optimized for the search engines.

YIMT_THYour Internet Marketing Team - i360 Group’s branding team quickly developed Key Messaging and a branding package that is used in establishing the brand. In less than 2 weeks, the team at i360 Group created the logo, messaging, business cards, flyers, videos and website for a trade show.

eCommerce Websites

Lacefield_THLacefield Designs - Lacefield Designs is one of the top providers of draperies, pillows and fabric for interior designers. i360 Group built an eCommerce system. Each product has product images, detailed descriptions and product variations.

 

MitchellGold_THMitchell Gold + Bob Williams - Leading home furnishing retailer was looking for new marketing channels. i360 Group developed a gift card registry. This online system allows customers to purchase gift cards. This introduces potential customers to the store and makes it easy for gift givers to offer a meaningful gift.

 

LiftsandStands_THLifts-and-Stands - The customer bought an existing distributorship that offers motorcycle lifts and stands for home and shop use. i360 Group developed an online store that displays the full product line. Customers are able to browse the store, view product details and enlarge photos for a premium shopping experience.

 

Social Media Marketing / eMail Marketing

strategic marketingThe Vinings Historic Preservation Society was in the midst of an annual Vegas in Vinings fundraising event. Ticket sales were down from previous years. During the Atlanta ice storm of 2014 with people stuck at home and a captive audience. i360 Group initiated an eMail marketing and social media marketing campaign designed to get the attention of their followers. A series of humorous "Photoshoped" emails were sent out, resulting in an increase in ticket sales.

Additional Insight

website support and maintenance program. Occasionally, some clients will adamantly demand that they don't need this. This decision to opt out of a monthly website support and maintenance

What is Website Support and Maintenance?

Many web developers setup their clients with some sort of monthly support and maintenance program. Occasionally, some clients will adamantly demand that they don't need this. This decision to opt out of a monthly website support and maintenance plan can ...
strategic marketing plan

Strategic Marketing Plan for 2014

How Will 2014 Turn Out For You? You don't need a crystal ball. Your comprehensive Annual Strategic Marketing Plan will put you on track for a prosperous 2014 We anticipate many changes in how we will market effectively in 2014. ...
Google Changes

Google Changes For 2014 and Beyond

Google has made some big changes recently and they are all part of a longer term strategy that will significantly change SEO strategy. In fact, it appears from recent changes, that Google changes are attempting to move people away from ...

An Effective Strategic Marketing Plan

A strategic marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing ...

Market Research Questions

With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer ...

Key Performance Indicators Measure Health of Business

Google Analytics is an incredible tool that present useful site activity data. However, one of challenges is that it's a visit based analytics tool, instead of a person or customer based tool. If your customer's are on a subscription or ...
Newsletter Signup

We welcome you to sign up for our Newsletters to receive information on the latest trends and important updates in the internet world.

    By checking the box below you are opting-in to receive Newsletters from i360 Group.