CASE STUDIES

Marketing Strategy

Vinings Historic Preservation Society - i360 Group’s Strategic Marketing Planning team took the Board through a creative brainstorming session that resulted in the development of an Annual Strategic Marketing Plan that includes Key Messaging, Target Markets, a Competitive Analysis, Quarterly Tactics, and a Marketing Budget.

IAG Forensics - IAG Forensics is a CPA firm that created an entire business model based on this niche. As a result, they needed a new identity, website, Social Media presence, and accompanying print collateral. i360 Group began the process with a comprehensive analysis of the Target Markets, a Competitive Analysis in alignment with a set of new client acquisition goals. We developed a comprehensive Strategic Marketing Plan.

Website Development

Grout Doctor Franchise - i360 Group created a website designed to attract people looking to purchase a franchise. We implemented several strategies designed to move a candidate closer to purchasing a franchise. One strategy was to change a long 40 question form into a much shorter from asking simple questions. Conversion increased.

Kennesaw State University Housing - KSU Housing is on campus housing for Kennesaw State University marketing the website to both parents and students.

 Economy Tent - Client is one of the largest frame tent manufacturers in the United States. i360 Group developed a premium website that allowed their products to be displayed and experienced. This increased their exposure to the world, which resulted in an increase in sales and revenue. We also managed an effective Pay Per Click campaign that brought immediate business.

Search Engine Optimization

Cornerstone Cookie Company - Their previous SEO company was not getting results. i360 Group worked on modifying page content and keywords on site, optimized the page layout and made the design more visually appealing. Numerous optimization techniques decreased the exit rates.

Southeast Laser Etching - Southeast Laser Etching offers precision laser marking & engraving solutions for developing a corporate or personal identity on manufactured parts or promotional items. i360 Group built a visually stunning website that showcases the client’s offerings and optimized the pages for specific keywords. This effort resulted in the client attracting customers from across the US. Manufacturing companies are shipping cases and pallets of their parts to be engraved or laser etched.

Software Development

FIS Data - i360 Group’s Custom Software Development team developed a system where customers can enter search criteria based on their location, budget and other specific criteria. A count and price is provided, and customers can pay from their pre-funded account. This solution allowed the client to add additional sales staff while reducing overhead.

AssetsControlSystems - i360 Group created a system that exceeded expectations. Orders are routed directly to the warehouse and to accounting for billing. This decreases the time on the phone determining if a product is in stock and in processing the order.

Branding

Investigative Accounting Group (IAG) - i360 Group began the process with a comprehensive analysis of the Target Markets, a Competitive Analysis in alignment with a set of new client acquisition goals. We created a new logo and brand that connects with their target audience. This brand was extended to business cards and other print collateral as well as a new website that was optimized for the search engines.

Your Internet Marketing Team - i360 Group’s branding team quickly developed Key Messaging and a branding package that is used in establishing the brand. In less than 2 weeks, the team at i360 Group created the logo, messaging, business cards, flyers, videos and website for a trade show.

eCommerce Websites

Lacefield Designs - Lacefield Designs is one of the top providers of draperies, pillows and fabric for interior designers. i360 Group built an eCommerce system. Each product has product images, detailed descriptions and product variations.

Mitchell Gold + Bob Williams - Leading home furnishing retailer was looking for new marketing channels. i360 Group developed a gift card registry. This online system allows customers to purchase gift cards. This introduces potential customers to the store and makes it easy for gift givers to offer a meaningful gift.

Lifts-and-Stands - The customer bought an existing distributorship that offers motorcycle lifts and stands for home and shop use. i360 Group developed an online store that displays the full product line. Customers are able to browse the store, view product details and enlarge photos for a premium shopping experience.

Social Media Marketing / eMail Marketing

The Vinings Historic Preservation Society was in the midst of an annual Vegas in Vinings fundraising event. Ticket sales were down from previous years. During the Atlanta ice storm of 2014 with people stuck at home and a captive audience. i360 Group initiated an eMail marketing and social media marketing campaign designed to get the attention of their followers. A series of humorous "Photoshoped" emails were sent out, resulting in an increase in ticket sales.