Mobile Design

How To Choose A Web Development Company

Questions that you should be asking a potential web development partner. Picking the right web development company for your business can be a daunting task. There are so many variables to consider. This guide is designed to help you organize your thoughts and help you to identify the best fit for your most important marketing…

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AMP – Google’s new plan to speed up your website

AMP

Google unveiled what may become the new internet. Their plan to speed up the mobile web is called Accelerated Mobile Pages, or AMP. When Google assembles an initiative this large, with major global partners it is worth keeping an eye on. AMP will attempt to do something significant: change the way that the web was…

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Google Mobile Friendly Questions

Mobile Friendly Website

There seem to be a lot of Google Mobile Friendly Questions that we have been asked lately. We will attempt to simplify what is happening and how it might affect you. By now, most of us have heard about Google’s Mobilegeddon algorithm change that was rolled out on April 21, 2015. With this update, a…

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How To Handle Bad Online Reviews

bad online reviews

Creating profiles on popular social media site like Yelp, Google +, Kudzu etc. can be a great way for  prospective customers to meet you where they search. Having positive reviews can help a prospect nudge a little bit closer to interacting with you as they research your product or service. Many people who use reviews…

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Graphic Design for Sales

graphic design for sales

How many businesses use outdated, bland or stock forms for their presentation and sales material? A lot of us. This is often a practice that is overlooked by many companies, and it may be costing them thousands in revenue. Think of some of the top brands. What comes to mind? Coca-Cola, McDonalds, Nike, Chevrolet, Holiday…

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The Importance of Professional Graphic Design

Graphic Design

With such an emphasis placed on Web Development & Internet Marketing, some businesses neglect the importance of Professional Graphic Design. This can be a costly mistake. People learn and process information in one of 3 ways – Visual, Audio & Kinesthetic or by touch. If 1/3 of your target audience happens to be visual learners,…

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Mobile Website Design Options

responsive vs mobile design

Mobile Website Design Options A Mobile Site vs. Responsive Design With the proliferation of mobile and tablet devices many companies are looking at the best method of reaching their customers that are using these mobile devices. Both a mobile site and responsive design will optimize your site to be more appropriate for smaller screens; both…

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Simple Website Improvements Make A Big Difference

Testing certain aspects of your Internet Marketing mix like buttons, copy and the layout of your website and/or email is extremely important. There are numerous other tests you may never have thought of that could drastically improve conversion, click-throughs, revenue and lead generation. We recently ran some A/B testing on a few projects and have…

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Market Research Questions

With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build?   Driving Engagement  Which offer…

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