Since we started our agency in 1999, we often get asked if there is a difference between web design or web development. For most people, they probably mean the same thing – the designing and building of a website. To us in the industry, they are two different processes that produce a quality website.  …

Read More

Stream of New Leads I recent heard some one say that no-one needs a website. What a business needs is a lead source that delivers a stream of new prospects. One of the best sources for acquiring new customers is through Search Engine Optimization. You know, Google, Yahoo, Bing, AOL, Ask etc. At the point…

Read More
New domains

Prior to November 7, 2013, there were 22 domain extensions that we had become familiar with, including .COM, .NET and .ORG. Soon, there will be more than 700 new extensions specific to your interest, industry, region or city.  GoDaddy is showing 903 domains in their list. Competition for some of the new domains is likely…

Read More
Internet Marketing Team

When it comes to delivering successful Internet Marketing, a skilled internet marketing team will produce the best results. First, a Business Analyst who is expert at gathering requirements, prioritizing tasks and focusing on connecting with the target audience. They are like an architect. They determine the platforms that the systems will run on. These systems…

Read More
SEO for graphic designers

Let’s face it. Most Graphic Designers are specialists in creating beautiful designs. They can create concepts from scratch. Many designers are adept at drawing and sketching. They see the world as either a series of blank canvases to be completed or as a surrounding of visual design elements. They utilize the left part of the…

Read More
responsive vs mobile design

Mobile Website Design Options A Mobile Site vs. Responsive Design With the proliferation of mobile and tablet devices many companies are looking at the best method of reaching their customers that are using these mobile devices. Both a mobile site and responsive design will optimize your site to be more appropriate for smaller screens; both…

Read More
Google Changes

Google has made some big changes recently and they are all part of a longer term strategy that will significantly change SEO strategy. In fact, it appears from recent changes, that Google changes are attempting to move people away from tactical SEO behavior and toward a more strategic approach. All of these new changes play…

Read More

A strategic marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing GPS to guide you to your destination, treacherous roadblocks and time-consuming detours can keep you…

Read More

Testing certain aspects of your Internet Marketing mix like buttons, copy and the layout of your website and/or email is extremely important. There are numerous other tests you may never have thought of that could drastically improve conversion, click-throughs, revenue and lead generation. We recently ran some A/B testing on a few projects and have…

Read More

With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build?   Driving Engagement  Which offer…

Read More