Digital Marketing
How can a Digital Marketing Agency use AI to help solve real business issues.
AI should solve problems—not create more technology headaches. At i360 Group, we combine AI tools with marketing, technology and business strategy to develop solutions that fit the way your business actually operates. Need More Leads? Our systems can help identify prospects, qualify leads and automate follow-up. Spending Too Much Time on Content? Our Content Creation…
Read MoreSearch Engine Optimization in 2026
Search Engine Optimization in 2026: How to Rank Higher on Google in 2026 Having a strong online presence isn’t optional—it’s essential. And at the heart of visibility lies Search Engine Optimization (SEO). As Google’s algorithms continue to evolve in 2026, understanding how to optimize your content effectively can mean the difference between appearing on page…
Read MoreTips for Writing Effective SEO Content
It is one thing to write SEO content for your website. However, it is another level when you can say you’re writing effective SEO content. It is not that easy though as you need to do a lot of things in order to be effective. The following list was prepared by one of our writers…
Read MoreHow To Build A Keyword List
Good search engine rankings begin with a keyword list. So how does one build a keyword list. The simplest approach is to list the services a business offers in simple terms. If possible, break each service into categories. For example: Auto Repair is a broad term. Breaking down into Foreign Auto Repair and Domestic Auto…
Read MoreSEO for Local Business
What differences, if any, are required when approaching SEO for Local Business? When we look a “local business” marketing, we are generally looking at a radius of less than 10 miles from the location. In most cases that radius is actually 3 miles or less. Optimizing for local search involves the following: Location-Based Keywords Review…
Read MoreUsing LinkedIn For Marketing
In a recent training for a client, I was asked How Do I Use LinkedIn for Marketing? I began to answer with a question: “What do you hope to accomplish?” The answers can include the following: network with peers and fellow professionals share knowledge dialog with customers generate leads and more I placed these in…
Read MoreHow To Handle Bad Online Reviews
Creating profiles on popular social media site like Yelp, Google +, Kudzu etc. can be a great way for prospective customers to meet you where they search. Having positive reviews can help a prospect nudge a little bit closer to interacting with you as they research your product or service. Many people who use reviews…
Read MoreWeb Design for SEO
Stream of New Leads I recent heard some one say that no-one needs a website. What a business needs is a lead source that delivers a stream of new prospects. One of the best sources for acquiring new customers is through Search Engine Optimization. You know, Google, Yahoo, Bing, AOL, Ask etc. At the point…
Read MoreMaster eMail Marketing Before Social Media Marketing
For overall return on investment, eMail Marketing still beats Social Media for most businesses. Sure, it is easier to obtain Likes, Followers and members to your Circles, but eMail Marketing remains the most effective method for converting prospects into customers. Getting your content strategy, SEO and email marketing systems working effectively are of a greater…
Read MoreSearch Engine Optimization For Graphic Designers
Let’s face it. Most Graphic Designers are specialists in creating beautiful designs. They can create concepts from scratch. Many designers are adept at drawing and sketching. They see the world as either a series of blank canvases to be completed or as a surrounding of visual design elements. They utilize the left part of the…
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