Annual Planning
Winter Content Creation
As the temperatures drop and the holidays approach, it is a great time for Winter Content Creation. I have Bach streaming on Spotify. I once heard that Bach was the best music to study to, although any classical music will do. A cup of hot tea and a heated blanket to keep my toes warm…
Read MoreStrategic Marketing Plan for 2014
How Will 2014 Turn Out For You? You don’t need a crystal ball. Your comprehensive Annual Strategic Marketing Plan will put you on track for a prosperous 2014 We anticipate many changes in how we will market effectively in 2014. Changes to Google are always keeping us scrambling. Social Media strategies will need to be…
Read MoreAn Effective Strategic Marketing Plan
A strategic marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing GPS to guide you to your destination, treacherous roadblocks and time-consuming detours can keep you…
Read MoreMarket Research Questions
With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build? Driving Engagement Which offer…
Read More5 Techniques To Improve SEO ROI
Making search engine optimization (SEO) work in a competitive keyword space can be a challenge, but as we all know by now, there’s big traffic to be had, which can be converted into prospects and customers. Unfortunately, SEO campaigns come up short because the appropriate return on investment (ROI) parameters aren’t in place. Here are…
Read MoreKey Performance Indicators Measure Health of Business
Google Analytics is an incredible tool that present useful site activity data. However, one of challenges is that it’s a visit based analytics tool, instead of a person or customer based tool. If your customer’s are on a subscription or membership basis, you may wish to track four key performance indicators, or KPI’s to measure…
Read MoreWho Is Your Best Client?
Segmenting your market into specific niches where you have excelled previously can have a positive effect on your business. A market segment is a group of companies or organizations with one or more characteristics in common that cause them to have similar product and/or service needs. Average dollar sale company size industry trust in your…
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