Strategic Marketing Plan for 2014
How Will 2014 Turn Out For You? You don’t need a crystal ball. Your comprehensive Annual Strategic Marketing Plan will put you on track for a prosperous 2014 We anticipate many changes in how we will market effectively in 2014. Changes to Google are always keeping us scrambling. Social Media strategies will need to be…Read More
5 Techniques To Improve SEO ROI
Making search engine optimization (SEO) work in a competitive keyword space can be a challenge, but as we all know by now, there’s big traffic to be had, which can be converted into prospects and customers. Unfortunately, SEO campaigns come up short because the appropriate return on investment (ROI) parameters aren’t in place. Here are…Read More
Key Performance Indicators Measure Health of Business
Google Analytics is an incredible tool that present useful site activity data. However, one of challenges is that it’s a visit based analytics tool, instead of a person or customer based tool. If your customer’s are on a subscription or membership basis, you may wish to track four key performance indicators, or KPI’s to measure…Read More
Who Is Your Best Client?
Segmenting your market into specific niches where you have excelled previously can have a positive effect on your business. A market segment is a group of companies or organizations with one or more characteristics in common that cause them to have similar product and/or service needs. Average dollar sale company size industry trust in your…Read More