Competitive Analysis
Strategic Marketing Plan for 2014
How Will 2014 Turn Out For You? You don’t need a crystal ball. Your comprehensive Annual Strategic Marketing Plan will put you on track for a prosperous 2014 We anticipate many changes in how we will market effectively in 2014. Changes to Google are always keeping us scrambling. Social Media strategies will need to be…
Read MoreAn Effective Strategic Marketing Plan
A strategic marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing GPS to guide you to your destination, treacherous roadblocks and time-consuming detours can keep you…
Read MoreMarket Research Questions
With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build? Driving Engagement Which offer…
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