Marketing Consulting
Atlanta SEO For Local Business Meetup
One of the things that we most enjoy is being able to share our knowledge and experience with others. One way that we do this is by conducting a monthly Meetup called Atlanta SEO For Local Business. Held on the 1st Tuesday every month from 7:00 – 8:30 PM, we break down fundamental SEO strategies that…
Read MoreYou May Be Paying For Services That You Don’t Need
In the past couple of weeks, we have received phone calls and have had eMail forwarded to us from clients asking about products or services that other vendors are pitching. It always make sense to have a trusted advisor assist you in these matters. If you view us as your trusted advisor in areas of…
Read MoreWhat is Website Support and Maintenance?
Many web developers setup their clients with some sort of monthly support and maintenance program. Occasionally, some clients will adamantly demand that they don’t need this. This decision to opt out of a monthly website support and maintenance plan can be costly. First, let’s see what might be included in a typical support and maintenance…
Read MoreStrategic Marketing Plan for 2014
How Will 2014 Turn Out For You? You don’t need a crystal ball. Your comprehensive Annual Strategic Marketing Plan will put you on track for a prosperous 2014 We anticipate many changes in how we will market effectively in 2014. Changes to Google are always keeping us scrambling. Social Media strategies will need to be…
Read MoreGoogle Changes For 2014 and Beyond
Google has made some big changes recently and they are all part of a longer term strategy that will significantly change SEO strategy. In fact, it appears from recent changes, that Google changes are attempting to move people away from tactical SEO behavior and toward a more strategic approach. All of these new changes play…
Read MoreAn Effective Strategic Marketing Plan
A strategic marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing GPS to guide you to your destination, treacherous roadblocks and time-consuming detours can keep you…
Read MoreMarket Research Questions
With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build? Driving Engagement Which offer…
Read MoreKey Performance Indicators Measure Health of Business
Google Analytics is an incredible tool that present useful site activity data. However, one of challenges is that it’s a visit based analytics tool, instead of a person or customer based tool. If your customer’s are on a subscription or membership basis, you may wish to track four key performance indicators, or KPI’s to measure…
Read MoreKey Elements of a Content Marketing Strategy
The best content marketing strategies merge all things search, social, PR, paid media etc into a unified initiative. By establishing a Content Marketing Strategy, you can insure that your website will be search engine friendly, user friendly and engaging to the social media crowd. Let’s examine the key elements of a Content Marketing Strategy. These…
Read MoreWho Is Your Best Client?
Segmenting your market into specific niches where you have excelled previously can have a positive effect on your business. A market segment is a group of companies or organizations with one or more characteristics in common that cause them to have similar product and/or service needs. Average dollar sale company size industry trust in your…
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