Marketing Research
Atlanta SEO For Local Business Meetup
One of the things that we most enjoy is being able to share our knowledge and experience with others. One way that we do this is by conducting a monthly Meetup called Atlanta SEO For Local Business. Held on the 1st Tuesday every month from 7:00 – 8:30 PM, we break down fundamental SEO strategies that…
Read MoreGraphic Design for Sales
How many businesses use outdated, bland or stock forms for their presentation and sales material? A lot of us. This is often a practice that is overlooked by many companies, and it may be costing them thousands in revenue. Think of some of the top brands. What comes to mind? Coca-Cola, McDonalds, Nike, Chevrolet, Holiday…
Read MoreNew Marketing Strategies
How are we going to add new customers this year? What internet marketing strategies will be most fruitful in 2014? All indications lead to developing a more personalized approach to marketing and sales. How you connect with your prospects can ultimately have an impact on meeting your sales goals. It is vitally important to better…
Read MoreStrategic Marketing Plan for 2014
How Will 2014 Turn Out For You? You don’t need a crystal ball. Your comprehensive Annual Strategic Marketing Plan will put you on track for a prosperous 2014 We anticipate many changes in how we will market effectively in 2014. Changes to Google are always keeping us scrambling. Social Media strategies will need to be…
Read MoreAn Effective Strategic Marketing Plan
A strategic marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing GPS to guide you to your destination, treacherous roadblocks and time-consuming detours can keep you…
Read MoreSimple Website Improvements Make A Big Difference
Testing certain aspects of your Internet Marketing mix like buttons, copy and the layout of your website and/or email is extremely important. There are numerous other tests you may never have thought of that could drastically improve conversion, click-throughs, revenue and lead generation. We recently ran some A/B testing on a few projects and have…
Read MoreMarket Research Questions
With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build? Driving Engagement Which offer…
Read More5 Techniques To Improve SEO ROI
Making search engine optimization (SEO) work in a competitive keyword space can be a challenge, but as we all know by now, there’s big traffic to be had, which can be converted into prospects and customers. Unfortunately, SEO campaigns come up short because the appropriate return on investment (ROI) parameters aren’t in place. Here are…
Read MoreKey Performance Indicators Measure Health of Business
Google Analytics is an incredible tool that present useful site activity data. However, one of challenges is that it’s a visit based analytics tool, instead of a person or customer based tool. If your customer’s are on a subscription or membership basis, you may wish to track four key performance indicators, or KPI’s to measure…
Read MoreKey Elements of a Content Marketing Strategy
The best content marketing strategies merge all things search, social, PR, paid media etc into a unified initiative. By establishing a Content Marketing Strategy, you can insure that your website will be search engine friendly, user friendly and engaging to the social media crowd. Let’s examine the key elements of a Content Marketing Strategy. These…
Read More