Web Design for Small Business

With Small Business being the lifeblood of the U.S. economy, and the website arguably the most important marketing strategy. What are the most important elements that make up Website Design for Small Business? Goals – What are the business goals in terms of revenue, customers, market share etc. As Web Designers, this is what we…

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WordPress Developer

WordPress is the most popular web development platform in the world. It would make sense that it would be easy to find a competent WordPress Developer. The real question is what constitutes a competent or professional WordPress Developer? You can break down this huge list down into a few categories that can then make that…

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Since we started our agency in 1999, we often get asked if there is a difference between web design or web development. For most people, they probably mean the same thing – the designing and building of a website. To us in the industry, they are two different processes that produce a quality website.  …

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New Marketing Strategies

How are we going to add new customers this year? What internet marketing strategies will be most fruitful in 2014? All indications lead to developing a more personalized approach to marketing and sales. How you connect with your prospects can ultimately have an impact on meeting your sales goals. It is vitally important to better…

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Google Changes

Google has made some big changes recently and they are all part of a longer term strategy that will significantly change SEO strategy. In fact, it appears from recent changes, that Google changes are attempting to move people away from tactical SEO behavior and toward a more strategic approach. All of these new changes play…

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A strategic marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing GPS to guide you to your destination, treacherous roadblocks and time-consuming detours can keep you…

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Testing certain aspects of your Internet Marketing mix like buttons, copy and the layout of your website and/or email is extremely important. There are numerous other tests you may never have thought of that could drastically improve conversion, click-throughs, revenue and lead generation. We recently ran some A/B testing on a few projects and have…

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With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build?   Driving Engagement ¬†Which offer…

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The best content marketing strategies merge all things search, social, PR, paid media etc into a unified initiative. By establishing a Content Marketing Strategy, you can insure that your website will be search engine friendly, user friendly and engaging to the social media crowd. Let’s examine the key elements of a Content Marketing Strategy. These…

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An effective website design will determine how long will a user stay on the site before leaving. Unless you can prove, quickly, that your site is trustworthy and relevant to their needs, we’re talking seconds. Maybe. When a customer lands on your site for the first time, they’re coming to you with questions. Questions that…

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