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Marketing Strategy

How To Build A Keyword List

keyword list

Good search engine rankings begin with a keyword list. So how does one build a keyword list. The simplest approach is to list the services a business offers in simple terms. If possible, break each service into categories. For example: Auto Repair is a broad term. Breaking down into Foreign Auto Repair and Domestic Auto…

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How To Handle Bad Online Reviews

bad online reviews

Creating profiles on popular social media site like Yelp, Google +, Kudzu etc. can be a great way for  prospective customers to meet you where they search. Having positive reviews can help a prospect nudge a little bit closer to interacting with you as they research your product or service. Many people who use reviews…

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Website Design for Small Business

Web Design for Small Business

With Small Business being the lifeblood of the U.S. economy, and the website arguably the most important marketing strategy. What are the most important elements that make up Website Design for Small Business? Goals – What are the business goals in terms of revenue, customers, market share etc. As Web Designers, this is what we…

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How To Choose A WordPress Developer

WordPress Developer

WordPress is the most popular web development platform in the world. It would make sense that it would be easy to find a competent WordPress Developer. The real question is what constitutes a competent or professional WordPress Developer? You can break down this huge list down into a few categories that can then make that…

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What is Website Support and Maintenance?

website support and maintenance program. Occasionally, some clients will adamantly demand that they don't need this. This decision to opt out of a monthly website support and maintenance

Many web developers setup their clients with some sort of monthly support and maintenance program. Occasionally, some clients will adamantly demand that they don’t need this. This decision to opt out of a monthly website support and maintenance plan can be costly. First, let’s see what might be included in a typical support and maintenance…

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Graphic Design for Sales

graphic design for sales

How many businesses use outdated, bland or stock forms for their presentation and sales material? A lot of us. This is often a practice that is overlooked by many companies, and it may be costing them thousands in revenue. Think of some of the top brands. What comes to mind? Coca-Cola, McDonalds, Nike, Chevrolet, Holiday…

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Web Design or Web Development

Since we started our agency in 1999, we often get asked if there is a difference between web design or web development. For most people, they probably mean the same thing – the designing and building of a website. To us in the industry, they are two different processes that produce a quality website.  …

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Web Design for SEO

Stream of New Leads I recent heard some one say that no-one needs a website. What a business needs is a lead source that delivers a stream of new prospects. One of the best sources for acquiring new customers is through Search Engine Optimization. You know, Google, Yahoo, Bing, AOL, Ask etc. At the point…

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Hundreds of new domains are coming

New domains

Prior to November 7, 2013, there were 22 domain extensions that we had become familiar with, including .COM, .NET and .ORG. Soon, there will be more than 700 new extensions specific to your interest, industry, region or city.  GoDaddy is showing 903 domains in their list. Competition for some of the new domains is likely…

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New Marketing Strategies

New Marketing Strategies

How are we going to add new customers this year? What internet marketing strategies will be most fruitful in 2014? All indications lead to developing a more personalized approach to marketing and sales. How you connect with your prospects can ultimately have an impact on meeting your sales goals. It is vitally important to better…

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