Online Marketing

How To Use Influencer Marketing To Grow Sales

Influencer Marketing

In a previous post, we learned why people share content.  Now, we will look into leveraging that by utilizing Influencer Marketing to grow sales. Influencer Marketing is the process of having influential contacts share your content, talk about your brand, mention one of your products and share with their influencers. Influencers to target would be…

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Why Do People Share Content?

Customer Relationship Management

One of the core functions of the internet is content sharing. Why Do People Share Content? A person’s interest in sharing content is directly related to their relationships with their followers and friends, and how the content will connect with them. It ties the two together. A recent New York Times Customer Insight Group found…

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How To Create Content That Converts

content that converts

Sometimes, we get a request from a client asking us to get them to the top of Google. They may have a heard of a scheme that can produce quick, favorable results. However, these attempts to trick the system can result in penalties that can render a site invisible for months in the form of…

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How To Build A Keyword List

keyword list

Good search engine rankings begin with a keyword list. So how does one build a keyword list. The simplest approach is to list the services a business offers in simple terms. If possible, break each service into categories. For example: Auto Repair is a broad term. Breaking down into Foreign Auto Repair and Domestic Auto…

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Increase The Speed of Your Website

website speed

How fast is your website? Have you ever wondered how to increase the speed of your website? Google has a tool called Page Speed Insights that measures the performance of a page for mobile devices and desktop devices. The PageSpeed Score ranges from 0 to 100 points. A score of 85 or above indicates that…

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SEO for Local Business

SEO for local business

What differences, if any, are required when approaching SEO for Local Business? When we look a “local business” marketing, we are generally looking at a radius of less than 10 miles from the location. In most cases that radius is actually 3 miles or less. Optimizing for local search involves the following: Location-Based Keywords Review…

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Google Mobile Friendly Questions

Mobile Friendly Website

There seem to be a lot of Google Mobile Friendly Questions that we have been asked lately. We will attempt to simplify what is happening and how it might affect you. By now, most of us have heard about Google’s Mobilegeddon algorithm change that was rolled out on April 21, 2015. With this update, a…

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Using LinkedIn For Marketing

In a recent training for a client, I was asked How Do I Use LinkedIn for Marketing? I began to answer with a question: “What do you hope to accomplish?” The answers can include the following: network with peers and fellow professionals share knowledge dialog with customers generate leads and more I placed these in…

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Google My Business

Recently, Google rolled out Google My Business. Google My Business puts your business info into their Search, Maps and Google+ so that customers can find you, no matter what device they’re using. You can give customers the right information at the right time, including driving directions to your business in Maps, your hours of operations…

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Website Design for Small Business

Web Design for Small Business

With Small Business being the lifeblood of the U.S. economy, and the website arguably the most important marketing strategy. What are the most important elements that make up Website Design for Small Business? Goals – What are the business goals in terms of revenue, customers, market share etc. As Web Designers, this is what we…

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