keyword list

Good search engine rankings begin with a keyword list. So how does one build a keyword list. The simplest approach is to list the services a business offers in simple terms. If possible, break each service into categories. For example: Auto Repair is a broad term. Breaking down into Foreign Auto Repair and Domestic Auto…

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website speed

How fast is your website? Have you ever wondered how to increase the speed of your website? Google has a tool called Page Speed Insights that measures the performance of a page for mobile devices and desktop devices. The PageSpeed Score ranges from 0 to 100 points. A score of 85 or above indicates that…

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SEO for local business

What differences, if any, are required when approaching SEO for Local Business? When we look a “local business” marketing, we are generally looking at a radius of less than 10 miles from the location. In most cases that radius is actually 3 miles or less. Optimizing for local search involves the following: Location-Based Keywords Review…

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Mobile Friendly Website

There seem to be a lot of Google Mobile Friendly Questions that we have been asked lately. We will attempt to simplify what is happening and how it might affect you. By now, most of us have heard about Google’s Mobilegeddon algorithm change that was rolled out on April 21, 2015. With this update, a…

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In a recent training for a client, I was asked How Do I Use LinkedIn for Marketing? I began to answer with a question: “What do you hope to accomplish?” The answers can include the following: network with peers and fellow professionals share knowledge dialog with customers generate leads and more I placed these in…

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Recently, Google rolled out Google My Business. Google My Business puts your business info into their Search, Maps and Google+ so that customers can find you, no matter what device they’re using. You can give customers the right information at the right time, including driving directions to your business in Maps, your hours of operations…

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Web Design for Small Business

With Small Business being the lifeblood of the U.S. economy, and the website arguably the most important marketing strategy. What are the most important elements that make up Website Design for Small Business? Goals – What are the business goals in terms of revenue, customers, market share etc. As Web Designers, this is what we…

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WordPress Developer

WordPress is the most popular web development platform in the world. It would make sense that it would be easy to find a competent WordPress Developer. The real question is what constitutes a competent or professional WordPress Developer? You can break down this huge list down into a few categories that can then make that…

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website support and maintenance program. Occasionally, some clients will adamantly demand that they don't need this. This decision to opt out of a monthly website support and maintenance

Many web developers setup their clients with some sort of monthly support and maintenance program. Occasionally, some clients will adamantly demand that they don’t need this. This decision to opt out of a monthly website support and maintenance plan can be costly. First, let’s see what might be included in a typical support and maintenance…

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It’s still hot outside, football season will be kicking off soon, yet the retailers have already begun to stock their shelves with Christmas merchandise. This is a reminder for businesses running eCommerce websites to prepare their website for the coming holiday shopping season. Here is a simple eCommerce Checklist for the Holidays to check for…

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