Search Engine Optimization

Why Do People Share Content?

One of the core functions of the internet is content sharing. Why Do People Share Content? A person’s interest in sharing content is directly related to their relationships with their followers and friends, and how the content will connect with them. It ties the two together. A recent New York Times Customer Insight Group found…

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How To Create Content That Converts

Sometimes, we get a request from a client asking us to get them to the top of Google. They may have a heard of a scheme that can produce quick, favorable results. However, these attempts to trick the system can result in penalties that can render a site invisible for months in the form of…

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How To Build A Keyword List

Good search engine rankings begin with a keyword list. So how does one build a keyword list. The simplest approach is to list the services a business offers in simple terms. If possible, break each service into categories. For example: Auto Repair is a broad term. Breaking down into Foreign Auto Repair and Domestic Auto…

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Increase The Speed of Your Website

How fast is your website? Have you ever wondered how to increase the speed of your website? Google has a tool called Page Speed Insights that measures the performance of a page for mobile devices and desktop devices. The PageSpeed Score ranges from 0 to 100 points. A score of 85 or above indicates that…

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SEO for Local Business

What differences, if any, are required when approaching SEO for Local Business? When we look a “local business” marketing, we are generally looking at a radius of less than 10 miles from the location. In most cases that radius is actually 3 miles or less. Optimizing for local search involves the following: Location-Based Keywords Review…

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Google Mobile Friendly Questions

There seem to be a lot of Google Mobile Friendly Questions that we have been asked lately. We will attempt to simplify what is happening and how it might affect you. By now, most of us have heard about Google’s Mobilegeddon algorithm change that was rolled out on April 21, 2015. With this update, a…

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Website Design for Small Business

With Small Business being the lifeblood of the U.S. economy, and the website arguably the most important marketing strategy. What are the most important elements that make up Website Design for Small Business? Goals – What are the business goals in terms of revenue, customers, market share etc. As Web Designers, this is what we…

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How To Choose A WordPress Developer

WordPress is the most popular web development platform in the world. It would make sense that it would be easy to find a competent WordPress Developer. The real question is what constitutes a competent or professional WordPress Developer? You can break down this huge list down into a few categories that can then make that…

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Social Media Strategies for Summer

While my son is playing in one of many golf tournaments this summer, we feel that he should play without his coach looking over his shoulder, so off I go to Chik-Fil-A, to enjoy their breakfast and free Wi-Fi. Each week, I write Blog posts for the i360 Group website, and also for several of…

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Web Design or Web Development

Since we started our agency in 1999, we often get asked if there is a difference between web design or web development. For most people, they probably mean the same thing – the designing and building of a website. To us in the industry, they are two different processes that produce a quality website.  …

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