Social Media
Winter Content Creation
As the temperatures drop and the holidays approach, it is a great time for Winter Content Creation. I have Bach streaming on Spotify. I once heard that Bach was the best music to study to, although any classical music will do. A cup of hot tea and a heated blanket to keep my toes warm…
Read MoreAffordable Videos For Your Website
What if you could have Affordable Videos For Your Website? Would you consider the option? We have been preaching for years about the importance of having videos on your website. It makes your site more friendly. People are more likely to do business with someone they know, like and trust. A short video can introduce…
Read MoreHow To Use Influencer Marketing To Grow Sales
In a previous post, we learned why people share content. Now, we will look into leveraging that by utilizing Influencer Marketing to grow sales. Influencer Marketing is the process of having influential contacts share your content, talk about your brand, mention one of your products and share with their influencers. Influencers to target would be…
Read MoreWhy Do People Share Content?
One of the core functions of the internet is content sharing. Why Do People Share Content? A person’s interest in sharing content is directly related to their relationships with their followers and friends, and how the content will connect with them. It ties the two together. A recent New York Times Customer Insight Group found…
Read MoreHow To Create Content That Converts
Sometimes, we get a request from a client asking us to get them to the top of Google. They may have a heard of a scheme that can produce quick, favorable results. However, these attempts to trick the system can result in penalties that can render a site invisible for months in the form of…
Read MoreSEO for Local Business
What differences, if any, are required when approaching SEO for Local Business? When we look a “local business” marketing, we are generally looking at a radius of less than 10 miles from the location. In most cases that radius is actually 3 miles or less. Optimizing for local search involves the following: Location-Based Keywords Review…
Read MoreUsing LinkedIn For Marketing
In a recent training for a client, I was asked How Do I Use LinkedIn for Marketing? I began to answer with a question: “What do you hope to accomplish?” The answers can include the following: network with peers and fellow professionals share knowledge dialog with customers generate leads and more I placed these in…
Read MoreGoogle My Business
Recently, Google rolled out Google My Business. Google My Business puts your business info into their Search, Maps and Google+ so that customers can find you, no matter what device they’re using. You can give customers the right information at the right time, including driving directions to your business in Maps, your hours of operations…
Read MoreWhat is Website Support and Maintenance?
Many web developers setup their clients with some sort of monthly support and maintenance program. Occasionally, some clients will adamantly demand that they don’t need this. This decision to opt out of a monthly website support and maintenance plan can be costly. First, let’s see what might be included in a typical support and maintenance…
Read MoreWhere Did My Joomla Developer Go?
Every so often, we get calls from folks who need Joomla support. It seems that they used a Joomla Developer a few months ago and now they can’t find them. They ask us “Where Did My Joomla Developer Go?” For that matter, where do web developers go when they disappear? Is there some remote island…
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