social media strategies for summer

While my son is playing in one of many golf tournaments this summer, we feel that he should play without his coach looking over his shoulder, so off I go to Chik-Fil-A, to enjoy their breakfast and free Wi-Fi. Each week, I write Blog posts for the i360 Group website, and also for several of…

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Stream of New Leads I recent heard some one say that no-one needs a website. What a business needs is a lead source that delivers a stream of new prospects. One of the best sources for acquiring new customers is through Search Engine Optimization. You know, Google, Yahoo, Bing, AOL, Ask etc. At the point…

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For overall return on investment, eMail Marketing still beats Social Media for most businesses. Sure, it is easier to obtain Likes, Followers and members to your Circles, but eMail Marketing remains the most effective method for converting prospects into customers. Getting your content strategy, SEO and email marketing systems working effectively are of a greater…

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Internet Marketing Team

When it comes to delivering successful Internet Marketing, a skilled internet marketing team will produce the best results. First, a Business Analyst who is expert at gathering requirements, prioritizing tasks and focusing on connecting with the target audience. They are like an architect. They determine the platforms that the systems will run on. These systems…

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Google Changes

Google has made some big changes recently and they are all part of a longer term strategy that will significantly change SEO strategy. In fact, it appears from recent changes, that Google changes are attempting to move people away from tactical SEO behavior and toward a more strategic approach. All of these new changes play…

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Testing certain aspects of your Internet Marketing mix like buttons, copy and the layout of your website and/or email is extremely important. There are numerous other tests you may never have thought of that could drastically improve conversion, click-throughs, revenue and lead generation. We recently ran some A/B testing on a few projects and have…

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With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer surveys, to improve media performance and engage, acquire, and build?   Driving Engagement  Which offer…

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Making search engine optimization (SEO) work in a competitive keyword space can be a challenge, but as we all know by now, there’s big traffic to be had, which can be converted into prospects and customers. Unfortunately, SEO campaigns come up short because the appropriate return on investment (ROI) parameters aren’t in place. Here are…

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The best content marketing strategies merge all things search, social, PR, paid media etc into a unified initiative. By establishing a Content Marketing Strategy, you can insure that your website will be search engine friendly, user friendly and engaging to the social media crowd. Let’s examine the key elements of a Content Marketing Strategy. These…

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