Prior to November 7, 2013, there were 22 domain extensions that we had become familiar with, including .COM, .NET and .ORG. Soon, there will be more than 700 new extensions specific to your interest, industry, region or city. GoDaddy is showing 903 domains in their list.
Competition for some of the new domains is likely to be fierce. Many domain Registrars are allowing Pre-registering a domain name. Pricing just to pre-register is ranging from $25 – $250 and even higher for Priority Pre-Registration.
A quick search on GoDaddy for one of our clients, Momentum Construction showed that they could pre-register Momentum.Construction for $39.95. If GoDaddy is able to secure this, our client could then purchase it through GoDaddy. This new domain name would be a great brand booster for our client. However, it may take some time for the general public to recognize the dot between the 2 words and know that is a domain name that is displayed on a company vehicle or ad.
GoDaddy claims that Pre-registering may give you an advantage over the others wishing to register the exact same domain name. As GoDaddy states, “while there are hundreds of new domains available, there is only one CatesCakes.NYC or CatesCakes.MENU”.
These domains are all brand new, so your chances of getting the web address you really want are better than they’ve been in years. Hundreds of targeted domains – .MENU, .NYC, .CLUB, .SHOP, .企业 (enterprise) – are headed your way. With more domain extensions available, you may finally get a domain that tells people exactly what you do. Even reach customers where you do business with a domain that specifies your city or region.
SUNRISE AND CLAIMS PERIODS
ICANN , the agency that administers domain names will protect trademark owners by letting them reserve their trademarked names first before anyone else is allowed to submit registrations for a particular domain. They have established Sunrise and Claim periods for trademarked brands to make their claim before the general public. This period will close in mid-July this year. After that period, Registrars will be free to sell domain that they have been granted license to sell.
Pricing is likely to be all over the map, largely based on supply and demand.
During the initial domain name rush in the late 1990’s, “domain squatters” purchased up many short and relevant .com domains and sold those on the secondary market. This will likely occur again.
How much would you pay for that perfect domain name?