IAG Forensics is a CPA firm that specializes in forensic accounting, fraud investigation and litigation support. Forensic Accounting is an emerging niche that some accounting firms add on to their portfolio. IAG Forensics has created an entire business model based on this niche. As a result, they needed a new identity, website, Social Media presence, and accompanying print collateral.
i360 Group began the process with a comprehensive analysis of the Target Markets, a Competitive Analysis in alignment with a set of new client acquisition goals. We developed a comprehensive Strategic Marketing Plan.
At the core is the Key Messaging. From here, we created a logo and brand that connects with their target audience. This brand was extended to business cards and other print collateral as well as a new website that was optimized for the search engines.
- New brand establishes IAG as the industry leader
- New clients are being acquired
- Practice is adding new staff, resulting in revenue growth
- Key staff appearing on TV and other media as subject matter experts