IMPROVE CONVERSION

Convert traffic into qualified leads

Improve ConversionSo you have attracted visitors to your website and are measuring that activity using Google Analytics or some other form of visitor tracking, but now you need to convert that traffic to leads.

Conversion is when a visitor actively engages with your site with intent. That usually looks like a phone call, a completed form like Contact Us or Request A Quote, or, in some cases a Lead Magnet.

A Lead Magnet is some offering that is compelling enough for a visitor to request in exchange for some of their personal information like an eMail address.

This could be a Special Report, Special Offer, Whitepaper, audio or video, online course, eBook, infographic or other forms of valuable content.

Don't feel like you have to ask for a lot of information. In most cases, it is best to start with just an eMail address. Many people will use a secondary eMail address for this purpose, but that is OK. If you have provided valuable, relevant content, they will have moved themselves from "visitor" to "prospect" in your funnel.

While not a "qualified prospect" yet, your next action can help move them along. Obviously, thank them for their interest and provide the link they requested. At this time, offer some additional content. If they accept that offer, they continue to move themselves deeper into the funnel.

Timing, and value will determine how much information you can request, and when, but by creating a few automated conversion points on your website, you can convert traffic into qualified leads.

If you would like to discuss this further with one of our digital consultants, please feel free to contact us.

Additional Insight

website support and maintenance program. Occasionally, some clients will adamantly demand that they don't need this. This decision to opt out of a monthly website support and maintenance

What is Website Support and Maintenance?

Many web developers setup their clients with some sort of monthly support and maintenance program. Occasionally, some clients will adamantly demand that they don't need this. This decision to opt out of a monthly website support and maintenance plan can ...
strategic marketing plan

Strategic Marketing Plan for 2014

How Will 2014 Turn Out For You? You don't need a crystal ball. Your comprehensive Annual Strategic Marketing Plan will put you on track for a prosperous 2014 We anticipate many changes in how we will market effectively in 2014. ...
Google Changes

Google Changes For 2014 and Beyond

Google has made some big changes recently and they are all part of a longer term strategy that will significantly change SEO strategy. In fact, it appears from recent changes, that Google changes are attempting to move people away from ...

An Effective Strategic Marketing Plan

A strategic marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing ...

Market Research Questions

With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. So what kinds of questions should researchers and marketers ask via consumer ...

Key Performance Indicators Measure Health of Business

Google Analytics is an incredible tool that present useful site activity data. However, one of challenges is that it's a visit based analytics tool, instead of a person or customer based tool. If your customer's are on a subscription or ...
Newsletter Signup

We welcome you to sign up for our Newsletters to receive information on the latest trends and important updates in the internet world.

    By checking the box below you are opting-in to receive Newsletters from i360 Group.