MARKETING STRATEGY

The best results come from developing a sound strategy

We start the process by sending comprehensive questionnaires to the owners and key staff.

The questionnaires will ask each member to articulate who you are, what your goals are, what you do, who your best clients are, competition, strengths, weaknesses etc.

We compile the responses, then review with the team in a brainstorming session. From this effort, we draft an Annual Strategic Marketing Plan. This Plan is then executed and reviewed on a Quarterly basis. It acts as the roadmap for moving forward to accomplish your goals.

Optionally, if necessary, we will work with the existing team in an oversight role to keep tasks on target and in alignment with the stated goals.

i360 Group’s team of writers, developers and designers can conduct a content marketing strategy that keeps your message in front of groups and individuals that you are targeting.

Marketing Strategy Services

  • Marketing Consulting

    We can help with Pricing Strategies, Sales Channels, Customer Segmentation, Go-To-Market Strategies, Brand Strategies and more.

  • Marketing Research

    The goal of our marketing research is to identify and assess how changing elements of the marketing mix impacts a customer's behavior.

  • Competitive Analysis

    A thorough assessment of the strengths and weaknesses of current and potential competitors.

  • Message Development

    Our Message Development is focused on creating language and tone that creates a connection with the target audience.

  • Annual Planning

    Annual Planning helps our clients set a mid-range course. We establish quarterly strategies designed to accomplish the goals defined in the Annual Plan.

Additional Insight

Effective SEO Content

How To Write Effective SEO Content

Writing effective SEO Content is perhaps the most important piece of the SEO puzzle. For years, Google has suggested that the most important factor to better results is to write relevant content, structured properly. Let's break down the process. Select ...
Gutenberg Release

Gutenberg Scheduled For November 19 Release

Well, it's appears to be official. WordPress 5.0, code named Gutenberg is scheduled for a November 19 release. In earlier posts, we examined this significant update, and its effects for WordPress users. Supporters of the new Gutenberg editor like it ...

You May Be Paying For Services That You Don’t Need

In the past couple of weeks, we have received phone calls and have had eMail forwarded to us from clients asking about products or services that other vendors are pitching. It always make sense to have a trusted advisor assist ...

Why You Must Have A Website

Sometimes business owners feel like a website is not necessary. Let's take a look at a recent post I saw on Facebook and make a case for Why You Must Have A Website. The post appeared on a local Facebook ...

Gutenberg With Divi

With the upcoming release of WordPress 5.0, code named Gutenberg, we have been testing this update on different platforms. What is the effect of Gutenberg with Divi? The following will show some of the issues that we encountered. Below is ...

Gutenberg With Beaver Builder

With the upcoming release of WordPress 5.0, code named Gutenberg, we have been testing this update on different platforms. What is the effect of Gutenberg with Beaver Builder? The following will show some of the issues that we encountered. Below ...
Newsletter Signup

We welcome you to sign up for our Newsletters to receive information on the latest trends and important updates in the internet world.

    By checking the box you are opting-in to receive Newsletters from i360 Group.