MARKETING STRATEGY

The best results come from developing a sound strategy

We start the process by sending comprehensive questionnaires to the owners and key staff.

The questionnaires will ask each member to articulate who you are, what your goals are, what you do, who your best clients are, competition, strengths, weaknesses etc.

We compile the responses, then review with the team in a brainstorming session. From this effort, we draft an Annual Strategic Marketing Plan. This Plan is then executed and reviewed on a Quarterly basis. It acts as the roadmap for moving forward to accomplish your goals.

Optionally, if necessary, we will work with the existing team in an oversight role to keep tasks on target and in alignment with the stated goals.

i360 Group’s team of writers, developers and designers can conduct a content marketing strategy that keeps your message in front of groups and individuals that you are targeting.

Marketing Strategy Services

  • Marketing Consulting

    We can help with Pricing Strategies, Sales Channels, Customer Segmentation, Go-To-Market Strategies, Brand Strategies and more.

  • Marketing Research

    The goal of our marketing research is to identify and assess how changing elements of the marketing mix impacts a customer's behavior.

  • Competitive Analysis

    A thorough assessment of the strengths and weaknesses of current and potential competitors.

  • Message Development

    Our Message Development is focused on creating language and tone that creates a connection with the target audience.

  • Annual Planning

    Annual Planning helps our clients set a mid-range course. We establish quarterly strategies designed to accomplish the goals defined in the Annual Plan.

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