Microsites

Microsites are an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity.

Microsites are typically used in web design to add a specialized group of information either editorial or commercial. The microsite’s main landing page can have its own domain name or subdomain. Such sites may be linked in to a main site or not or taken completely off a site’s server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite’s broader overall parent website.

Microsites used for editorial purposes may be a page or group of pages that, for example, might contain information about a holiday, an event or similar item which gives more detailed information than a site’s general content area may provide. A community organization may have its main site with all of the organization’s basic information, but creates a separate, temporary microsite to inform about a particular activity, event or similar.