Put your brand in the hands of your target market
Print Design, or the process of making artworks by printing on paper and other materials or surfaces has long been a part of a brand's strategy.
From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.
Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding.
Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity.
While the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image.