Vinings Historic Preservation Society
An Increase in Tickets Sold
The Vinings Historic Preservation Society was in the midst of an annual Vegas in Vinings fundraising event. Ticket sales were down from the previous years.
During the Atlanta ice storm of 2014 with people stuck at home and a captive audience, we initiated an eMail marketing campaign designed to get the attention of their followers. A series of humorous "Photoshoped" emails were sent out.
- Open rates improved
- Click-throughs increased
- Ticket sales increased
- As a result, the event was a huge a success