Stream of New Leads
I recent heard some one say that no-one needs a website. What a business needs is a lead source that delivers a stream of new prospects. One of the best sources for acquiring new customers is through Search Engine Optimization. You know, Google, Yahoo, Bing, AOL, Ask etc. At the point of a prospect doing a search for your services, your SEO or Internet Marketing effort will determine if you are even in the game, or if your competition will get another lead, while your phone sits quietly on your desk.
Web Design for SEO
The search engines are performing major updates to their algorithm on a quarterly basis. Many of them perform minor, monthly updates. The key to being seen when your prospects are searching is to provide updated, relevant content on a regular basis. Web Design for SEO starts with a Sitemap of all of the pages on your website, grouped into related Categories. A keyword analysis that is performed prior to any page layout places the importance of content ahead of the visual.
At i360 Group, we take a short list of keywords that our clients provide, then we run that list through several software tools to identify the best keywords to target. Our software, along with our experience in doing this since 1999 means that we will assemble a list of over 100 keyphrases. We prioritize that list and see where we can include these in the content on the website’s static pages.
Blogging for Profit
After we have built the website and inserted relevant keywords and keyphrases into the website’s pages, we add a Blog. The Blog is where we can add new, relevant content, as we work through the keyword list. We optimize each page and Blog post so that each page will obtain the highest relevancy score from the search engines. When a site has many optimized pages, then the website as a whole is ranked higher. We also distribute the Blog to the relevant Social Media channels such as LinkedIn, Google+, Facebook, Twitter, You Tube and others.
While this effort does take time and expertise, it can yield tremendous results. A recent client from zero website leads to 1-3 new qualified leads each week. Every business is different, but it is worth having an expert at i360 Group perform a quick, no cost,no obligation audit to see what results you can expect.